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Email marketing is undoubtedly the most lucrative growth channel for online stores. Reports indicate that in the UK, every pound spent on email marketing yields an ROI of £38, while in the US, the return is $44 for every dollar spent.
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Encouraging people to subscribe to your newsletter fosters relationship-building. You can achieve this by using sign-up forms on your website and other public profiles. Many retail websites opt to place these forms during the checkout process, as customers are completing their purchase.
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Customers need to know you have what they’re looking for. Email marketing allows you to keep them informed about new stock, discounts, and special offers.
Personalization is crucial as well. Crafting emails that align with your subscribers' preferences helps build strong relationships and enhances your business.
The data you gather from your subscribers is valuable. Even simple details, such as their gender, can help you tailor your targeting strategies.
Each consumer has unique needs and preferences. By analyzing their past interactions, you can identify their habits and requirements, allowing you to send future emails with advance notice about offers on items they’re likely to be interested in.
Loyal customers are not only those who make regular purchases but also those who advocate for your products. You can recognize these valuable customers and reward them with coupons or vouchers. Additionally, many websites send special emails on birthdays and anniversaries to further enhance brand loyalty.
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Whether you're running a discount or launching a new product, customers need to be kept updated—and promotional emails are the way to do it.
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With Getyn Campaigns, you can add new subscribers to your mailing list through sign-up forms on your website or social media pages. You can select from our prebuilt options or customize the forms to better match your site’s design. This will help you grow your mailing list and connect with your customers through offers and updates.
With Getyn Campaigns, you can create different versions of both the subject line and body of your emails to determine which ones achieve the highest engagement or conversion rates.
Getyn Campaigns' pre-designed templates make it easy to send interactive and engaging emails, whether you’re reminding potential customers about their abandoned carts, notifying them of a holiday sale, or promoting your latest collection. You can also effortlessly include coupons and relevant images in your campaigns.
Providing coupons is an effective way to drive more traffic to your site. With Getyn Campaigns, you can design email campaigns where each recipient gets a unique coupon code for exclusive offers. This feature is perfect for special holiday sales or for rewarding loyal customers.
With Getyn Campaigns, you can effortlessly link your Getyn Commerce, Shopify, WooCommerce, or BigCommerce accounts to enhance sales through timely, data-driven, and behavior-targeted emails. Plus, you can have peace of mind knowing that your data will be kept safe and secure.
For online purchases, you can leverage this feature to experiment with various upselling and cross-selling techniques in your emails. For example, if you sell phones, you can send follow-up emails with offers on phone covers and screen protectors after a customer completes a purchase.
You can also identify users in different countries and target them according to their time zones, increasing the likelihood that your emails will be opened.
With our new drag-and-drop workflows feature, you can fully automate your communication process. You can set up follow-up emails for customers who have abandoned their carts or send behavior-targeted emails to past clients. These workflows allow you to visualize the journey of your leads. You can either select one of our pre-designed templates or create your own using the drag-and-drop workflow builder.
With workflows, you can send targeted follow-up messages based on customer activity, such as whether they’ve made a purchase, not purchased before, or abandoned a cart. Automation involves more than just mapping out a journey; it’s about personalizing and tailoring content according to actions and responses.
Customer data, including total orders, purchased items, and items left unpurchased, can significantly enhance your engagement and nurturing efforts through personalized and targeted email campaigns aimed at generating repeat sales. With Getyn Campaigns, you can access comprehensive behavior data on your buyers, allowing you to create more effective campaigns tailored to their needs.
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