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Why should small businesses invest in email marketing
Email marketing for small businesses

Whether you're aiming to boost customer retention through regular engagement or drive sales with loyalty programs, email marketing can be a powerful tool for any small business.

Because it gives the best returns

What is the key metric for evaluating the effectiveness of a marketing strategy? It’s the overall return on investment (ROI). For a small business with limited marketing resources, it’s crucial to use them effectively. Email marketing stands out as an excellent choice, delivering $44 in return for every $1 spent.

Saves you time

Whether it's a new product launch or an upcoming sale, notifying people through newsletters is straightforward. Thanks to the immediacy of email, you can see results within minutes after sending a campaign. Additionally, you can save time by scheduling regular follow-ups in advance of the event.

Helps building customer relationships

As a small business owner, it’s essential to cultivate a strong personal relationship with your customers to turn leads into buyers and buyers into loyal clients. A healthy relationship includes clear communication. In addition to keeping them informed about your brand and products, it’s important to show appreciation for your clients. Actively listen to their feedback, whether positive or negative, and offer rewards or discounts to demonstrate that you value their support.

Sign-up forms

Sign-up forms are a great way to grow your mailing lists. You can place these forms on your blog, website, and social media profiles. If visitors are interested in your offerings, they can opt to receive regular emails from you.

Dynamic Content

With the Dynamic Content feature, you can ensure that your subscribers receive content tailored to their specific criteria. You can send personalized emails, and the best part is that you only need to create one email to deliver varied content to different subscribers.

Templates

The Dynamic Content feature allows you to provide your subscribers with relevant content based on specific criteria. You can also send personalized emails, and the great advantage is that you only need to create one email to deliver varied content to all your subscribers.

Personalization

The Dynamic Content feature lets you deliver relevant content to your subscribers based on predefined criteria. You can also send personalized emails, and the best part is that you only need to draft one email to distribute diverse content to all your subscribers.

A/B Testing

With the Dynamic Content feature, you can ensure that your subscribers receive content tailored to specific criteria. You can also personalize your emails, and the best part is that you only need to create one email to provide varied content to all your subscribers.

Intergrations

The Dynamic Content feature allows you to deliver relevant content to your subscribers based on specific criteria. You can also personalize your emails, and the advantage is that you only need to draft a single email to provide varied content to all your subscribers.

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Key Features
  • Unlimited Contacts
  • Unlimited Sending Servers
  • Unlimited Emails
  • Unlimited Campaigns
  • Unlimited Users
  • Unlimited Lists
  • Unlimited Automations
  • Unlimited Workflows
  • Unlimited Segmentation
  • Unlimited Webforms
  • Analytics & Reporting
  • Advance Webhooks
  • Free Templates
  • Custom Branding
  • Custom Domain
  • 300+ Integrations
  • 24x5 Free Support
  • Access all Getyn Apps
  • All-In-One Licensing Mode
  • Centralised Administrative Control
Key Features
  • Unlimited Contacts
  • Unlimited Sending Servers
  • Unlimited Emails
  • Unlimited Campaigns
  • Unlimited Users
  • Unlimited Lists
  • Unlimited Automations
  • Unlimited Workflows
  • Unlimited Segmentation
  • Unlimited Webforms
  • Analytics & Reporting
  • Advance Webhooks
  • Free Templates
  • Custom Branding
  • Custom Domain
  • 300+ Integrations
  • 24x5 Free Support
  • Access all Getyn Apps
  • All-In-One Licensing Mode
  • Centralised Administrative Control
100+ Supported Sending Servers
Key Product Features List
  • Design
    Basic template layouts
    Included in all plans
    Pre-designed, responsive newsletter templates
    Included in all plans
    Drag-and-drop template editor
    Included in all plans
    Template library
    Included in all plans
  • Email Marketing
    Unlimited emails
    Included in all plans
    Inbox preview (Litmus)
    Included in all plans
    Email attachments
    Included in all plans
    Chain campaign
    Included in all plans
    Child campaign
    Included in all plans
    A/B testing
    Included in all plans
    RSS campaigns
    Included in all plans
    Marketing calendar
    Included in all plans
    Customizable header and footer
    Included in all plans
    Remove Getyn Campaigns logo in footer
    Included in all plans
    Reports and analytics
    Included in all plans
  • Contact Management
    Basic segmentation of contacts
    Included in all plans
    Advanced segmentation of contacts
    Included in all plans
    Bulk segments
    Included in all plans
    Customizable signup forms
    Included in all plans
    Customizable pop-up forms
    Included in all plans
    Topics
    Included in all plans
    Contact scoring and tags
    Included in all plans
  • Personalization
    Merge tags
    Included in all plans
    Dynamic content
    Included in all plans
    Email polls
    Included in all plans
  • Email Delivery and Deliverability
    Schedule email campaigns
    Included in all plans
    Recipient time zone sends
    Included in all plans
    Recipient optimal open time sends
    Included in all plans
    Send in batches
    Included in all plans
    Email authentication using SPF/Sender ID, Domain Key/DKIM
    Included in all plans
    Compliance check
    Included in all plans
    Dedicated IP address
    Included in all plans
  • Email Marketing Automation
    Basic automated workflows
    Included in all plans
    Advanced automated workflows
    Included in all plans
    Built-in workflow templates
    Included in all plans
  • Account and User Management
    Users
    Included in all plans
    Assign roles and privileges
    Included in all plans
    Custom user roles
    Included in all plans
    Campaign managerial approval
    Included in all plans
    Email-sending policy
    Included in all plans
    Workspaces
    Included in all plans
  • Ecommerce Email Marketing
    Pre-designed newsletter templates
    Included in all plans
    Pre-designed cart-abandonment reminder templates
    Included in all plans
    Contact, product, and coupon sync
    Included in all plans
    Profile- and shopping-history segments
    Included in all plans
    AI-based product recommendations
    Included in all plans
    Store's revenue vs. email-based revenue
    Included in all plans
    Automated purchase follow-ups
    Included in all plans
    Automated cart-abandonment follow-ups
    Included in all plans
  • Cross-channel Marketing
    SMS marketing
    Included in all plans
  • Help and support
    Telephonic support
    Included in all plans
    In-product chat support
    Included in all plans
    Email support
    Included in all plans
    Migration support
    Included in all plans
  • Webhook
    Mailing-list-based notifications
    Included in all plans
    Sent-campaign notifications
    Included in all plans
  • Developer API
    Campaign management
    Included in all plans
    List management
    Included in all plans
    Call back URLs
    Included in all plans
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Unleash Creativity with Getyn™ AI Writer App.
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