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Have you ever encountered concerns about the quality of leads passed from marketing to sales? If not, you're doing great! However, if you face challenges like most of us, Getyn CRM's lead scoring functionality can be invaluable.
Boost lead conversion ratesIdentify opportunities for upselling or cross-sellingAutomate lead progression through the funnel based on scoresAutomatically alert sales teams about high-potential leads
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Your potential customers are ubiquitous. They engage with your product on social media, browse your website, download your eBooks, respond to surveys, engage with email campaigns, and access thought leadership content. Every interaction point offers an opportunity to cultivate a relationship.
However, when is the right time to hand off leads to sales? Are they truly sales-ready? Engaging with leads that aren't qualified not only reduces productivity for your sales teams but also lowers conversion rates, ultimately impacting your ROI. Lead scoring enables you to prioritize leads, identifying those most likely to convert and deciding which ones are not yet ready to pass on.
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As an organization, you have established your ideal buyer persona. Are your ideal buyers typically VP-level executives? Do they come from specific industries of interest? Are they predominantly from small or large businesses? Assign scores based on these criteria to evaluate your leads effectively, ensuring your sales representatives focus their efforts on leads with the highest potential for conversion, avoiding wasted resources on leads unlikely to convert.
Increase in conversion rate.
(Marketingsherpa)
Increase in revenue per deal.
(Eloqua)
Increase in deal close rates.
(Eloqua)
More sales-ready leads.
(Forrester research)
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Detect initial buying signals from leads by monitoring their interactions with your organization. Assign higher lead scores to positive behaviors and ensure your sales team prioritizes following up with active and qualified leads. Getyn CRM enables you to track multiple behaviors across various customer touchpoints.
Regardless of whether you utilize lead nurturing emails, regular newsletters, or personalized offers, email remains a potent tool for businesses to connect and foster relationships with their customers. Evaluate leads based on their engagement with your email campaigns to gauge their readiness to make a purchase.
What are the pain points and preferences of your leads? Are they responsible for their team's budget? Evaluate the responses gathered from your surveys and assess the readiness of leads to make a purchase.
In today's diverse business environment, social media serves as a valuable tool for gauging your leads' interests. Assess how frequently leads interact with your brand on social platforms—such as liking Facebook posts or retweeting Twitter content—to assign higher scores to leads demonstrating active engagement.
Getyn CRM significantly aids in purging cold leads from your pipeline through negative scoring. Just as you assign positive scores for favorable behaviors, it's equally important to deduct points when leads exhibit unfavorable interactions with your brand.
Here are some of the activities where negative scoring works:
When a lead belongs to the small business sector, but your primary focus is on enterprises.When a lead opts out of receiving newsletters.If the job role or title of the lead does not indicate decision-making authority.
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Different departments within your business require unique criteria for evaluating and scoring leads. Establish distinct scoring models tailored to specific needs, each with its own attributes and engagement factors that contribute to the score. This approach enables your sales, marketing, and service teams to effectively identify and prioritize the most suitable leads or customers.
Scores are only valuable if they empower your sales, marketing, and service teams to take effective actions. Implement a variety of automated actions such as creating activities, updating specific fields, or notifying the record owner when a lead qualifies and needs advancement to the next stage of your business process.
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Access all Getyn apps with G-Suite
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Getyn G-Suite is an all-in-one subscription package that provides access to a variety of Getyn apps, including CRM, Social, Campaigns, Helpdesk, and more. It features a centralized administration panel, allowing you to easily manage licenses, group policies, and team members in one convenient place.
G-Suite plan gives you an access to all Getyn apps within the ecosystem. Also, you get 3 free users for each Getyn app with 1 G-Suite license. You can easily customise your G-Suite plan by adding more G-Suite licenses or by adding individual app users from the G-Suite admin panel.
No. We no longer sell individual apps licenses or users. You have to signup for a G-Suite plan to access any of our apps & services.
| Application | Limitation |
|---|---|
| Getyn Suite | 1 G-Suite license comes with 3 free users for each app. For extra users, you can either buy more G-Suite licenses or add individual users from your G-Suite admin panel. Pricing for additional individual app users starts at $9/user. |
| Getyn Campaigns | We only provide Email/SMS sending & automation software that you can connect with 100+ supported smtp servers. You need to directly buy email sending credits from the supported smtp servers like amazon SES, elasticemail etc. We do provide email verification & SMS marketing credits, that you can request by emailing us at [email protected] |
| Getyn Voice | Phone number cost and calling minutes are not included in the G-Suite license. You can buy phone number and calling minutes directly from the Getyn Voice dashboard. |
| Getyn Sites | 1 G-Suite licenses comes with 1 Website limit. You can add additional websites from the Getyn Sites Dashboard. |
Getyn CRM Software is a comprehensive customer relationship management platform designed to help businesses manage interactions with their customers, streamline processes, and improve customer satisfaction.
Yes, Getyn CRM Software is designed to accommodate businesses of varying sizes, from small startups to large enterprises, offering scalable solutions tailored to meet different needs.
Getyn CRM Software provides features such as contact management, sales pipeline tracking, lead nurturing, task and activity management, customer communication history, and reporting analytics.
Absolutely, Getyn CRM Software offers customization options that allow you to tailor the system to align with your specific workflows, terminology, and business requirements.
Yes, Getyn CRM Software offers integrations with popular tools such as email clients, marketing automation platforms, and productivity software, enabling seamless data flow between applications.
Getyn CRM Software offers lead scoring, opportunity tracking, sales forecasting, and collaboration tools, empowering your sales team to effectively manage leads and close deals.
Certainly, the software provides features for tracking customer interactions, managing support tickets, and maintaining a knowledge base, enhancing your ability to provide exceptional customer service.
Yes, Getyn CRM Software takes data security seriously. It employs encryption, access controls, and regular security updates to ensure the safety of your sensitive business and customer data.
Yes, Getyn CRM Software typically offers mobile apps or responsive interfaces, allowing you to access critical customer information, update records, and manage tasks from your mobile devices.
Getyn CRM Software offers customer support through various channels, including email, phone, and online chat. They may also provide documentation, tutorials, and training resources to help users make the most of the software's capabilities.
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